Study Types

At The Research Spectrum, we believe that each marketing research project is unique. We have no pre-conceived or pre-packaged solutions; we make sure that the project objectives dictate the research methodology. By custom designing each project, we deliver results that truly address the research objectives. Our expertise includes:

· Advertising Testing
· Customer Satisfaction Studies
· Awareness, Usage & Attitude Studies
· Choice Modeling/Conjoint Analysis
· Concept Evaluations
· Consumer Preference Assessment
· Corporate Image Studies
· Custom Online Studies
· Employee Studies
· Name Testing
· New Product Development and Modification
· Price Sensitivity
· Product/Package Testing
· Public Opinion Polls
· Market Segmentation
· Tracking Studies