CATI Phone Interviewing Capabilities

For telephone interviewing, we utilize the Survent CATI interviewing system developed by Computers for Marketing, Corp. (CfMC). CfMC's Survent is the oldest and most widely respected CATI system in marketing research. This system gives us the ability to:

· Conduct more than 25 separate projects simultaneously.

· Automatically track an unlimited of quota cells per project.

· Complete projects with an unlimited number of respondents.

· Manage all calling functions including automatic dialing, recording dispositions (busy signals, no-answers, call-backs, etc.) and schedules follow-up attempts.

· Calculate on-going incidence rates for each project and quota cell.

· Track interviewer productivity on a daily or cumulative basis.

· Produce topline reports of respondent data while interviewing is in progress.